Onyx Fitness Equipment

Onyx Fitness Equipment is a rental equipment company that offers people with busy livelihoods and big goals a chance to bring the gym to their doorstep. The company started in 2020 during the pandemic, when many of us did not have access to gyms due to the pandemic. 

My role was to create the logo for the company and multiple channels of edvertisements for them, which included a magazine ad for Men's Health, a newspaper ad, a subway ad, and a billboard ad. Additionally, I created the app interface for the company, and a truck wrap.

This project allowed me to see a build a brand from ground zero, which is fulfilling to see. It also gave me an understanding of how different advertisements should be formatted and worded differently. For example, I purposefully kept the billboard ad and truck wrap minimal in text, as drivers only have a few seconds to keep their eyes off the road.