BMC Studio

BMC Studio, a distinguished hair salon located in Mount Pleasant, SC, recently embarked on an exciting rebrand to reflect its owner's newly acquired Trichology certification. The goal was to revitalize the brand’s identity, showcasing its expanded services while maintaining an approachable, professional presence. As part of this transformation, I was tasked with developing a fresh, modern logo and visual identity for the salon, as well as creating custom client forms and documentation to complement the updated brand.

The design journey began with a complete remodel of BMC Studio's aesthetic, moving toward a more natural, contemporary look to match the salon's holistic approach to hair care. The color palette and typography were chosen to evoke a sense of calm and professionalism, inviting clients into a space that feels both welcoming and innovative.

Additionally, I was responsible for designing a variety of client forms and documents to streamline the studio's intake process and improve client communication. As this was my first opportunity to focus on designing such materials, it presented a unique and rewarding challenge. I worked to ensure the forms were not only functional but aligned with the brand’s aesthetic, incorporating thoughtful layouts, user-friendly designs, and clear instructions.

This project has been an incredible learning experience, especially in the realm of designing documentation. I’ve gained invaluable insights into the importance of creating functional yet visually appealing forms that reflect a brand's values and mission. Although the project is still ongoing, I’m proud of the progress so far and excited to continue refining the visual identity and supporting materials for BMC Studio.